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Small Giants: Companies That Choose to Be Great Instead of Big -- Bo Burlingham, PaperbackHow maverick companies have passed up the growth treadmill and focused on greatness instead. It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great
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Best in 7 days
Best in 7 days
Best in 7 days
Best in 7 days
4.3 ★★★★★
Based on 2252 reviews
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Product Reviews
★★★★★ 5
Fast, quality filtration
Style: Standard, Size: 3 Count
Bought these for our Brita pitcher. Three in a pack is a good number for the price. They fit perfectly, as they should. No issues with leaking or clogging. We have pretty good water anyway but it's nice to run it through one more thing just to make sure. These work very quickly, especially compared to how I remember Britas working when I was a kid.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
The Simple Classic: Effective Filtration and Great Everyday Value
Style: Standard, Size: 2 Count
I've been using the Brita Everyday Pitcher for years, and it continues to be the best, most reliable solution for everyday filtered water. While there are more expensive pitchers out there, this model hits the sweet spot of affordability, capacity, and performance.
Taste and Filtration
The difference in taste is noticeable immediately. It does a fantastic job of removing the chlorine taste and odor from my tap water, making it much cleaner and more enjoyable to drink. It's excellent for making coffee, tea, and just hydrating throughout the day. I use the standard filters, which are easy to find and change out every couple of months.
Design and Capacity
The 10-cup capacity is perfect for a small family or an individual who drinks a lot of water. The rectangular design fits perfectly in the refrigerator door without taking up excessive space. It's a simple, no-frills design, which is exactly what I prefer—no electronic filter indicators, just reliable, clean water.
Value
For the price of the pitcher and the replacement filters, the Brita Standard is an unbeatable value. It’s a durable, no-nonsense product that delivers exactly what it promises: better-tasting water every day. If you're looking for an affordable, effective workhorse of a water filter pitcher, this is it.
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Reviewed in the United States on November 18, 2025
★★★★★ 4
Good Long Lasting Filters
Style: Standard, Size: 4 Count
I've been using Brita pitchers for years and these replacement filters continue to be one of the easiest and most affordable ways to improve the taste of regular tap water without installing a full filtration system. The biggest improvement is definitely the taste. After installing a fresh filter, the water tastes noticeably cleaner and smoother, getting rid of that strong chlorine smell or metallic aftertaste. These standard filters reduce chlorine taste and odor along with impurities like copper, cadmium, and mercury using activated carbon and ion-exchange resin technology. They're also BPA-free and designed to last up to 40 gallons or about two months per filter.
The installation is simple and quick compared to older filter designs. I liked that these no longer require lengthy presoaking and the pull-top cap makes removal easier when it's time to swap filters. The 4 pack is also convenient because it lasts several months for an average household, making it more economical than constantly buying bottled water. My only complaint is that sometimes the water will run through very quickly and other times not so much which makes it harder to discern whether the filter is working effectively. Aside from tha, it seems like a simple and affordable everyday water filter.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Good price
Style: Standard, Size: 6
Great product at a good price!
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Water Comes Out Clean and Tastes Good!
Style: Standard, Size: 2 Count
I had a Brita filter while I was in college, and so naturally, I needed to buy the water filter replacements on occasion. These are the original ones from Brita, and they work as well as you would expect! They purify the water you pour into the pitcher, and it tastes good (at least in my opinion)! They feel pretty well made, and I haven't had any issues where the water has come out tasting gross or it getting clogged. It works well, and fits nicely into my pitcher. I've heard others face issues with third-party water filters, so it feels nice to buy the original ones and for them to work without issue.
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Reviewed in the United States on May 21, 2026
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